But in all seriousness, and after looking at the picture 562 times, I say it's photoshopped. Looks like she's got Lana Kendrick's body all of a sudden and the head looks unnatural on the rest of the body. Also look at the right strap. Looks kinda wavy.
However, it was PF posting it from their twitter. Photoshopping one of their top talents would seriously hurt a brand people are already critical of.