The bad news:
"...But despite the celebratory scenes 20-year-old
Sophie is likely to be one of the show's last winners.
Channel 4 confirmed last month that next year's 11th series would be the last, after falling ratings prompted the cancellation of the once ground breaking show.
The launch of this latest series - the tenth - saw 4.8million viewers tune in but since then, audiences have slumped to as low as 1.6million.
It is a far cry from the heady days when almost 10million people watched the first three finals - won by
Craig Phillips, Brian Dowling and
Kate Lawler - which each took almost half the audience share.
Ratings slumped steadily as viewers tired of the format and the way many housemates cynically use it to launch a career as a **29**..."
No more busty dripping wet bikini shots from British Big Brother Housemates...how can I go on?
