I've read one article where the author claimed this would be a boring WS. I can see his point; neither of the teams have national fan-bases (the Rays don't even have a *local* fan base), and none of them have the sort of marquee player that the media love to worship.
The Phillies only have a history with one WS win and five pennants in over a century, plus the last two NL MVPs and one good candidate for both this year's MVP and Cy Young awards.
The Rays don't have a history. They only have a large number of very talented young players who deserve some national attention. I seem to recall a lot of Rays in uniform at the All-Star Game this summer. I'm not sure, but I'd be willing to bet this will be the first time all year that FOX will broadcast a Rays game...
As far as my personal prediction?
I don't have one, since with these two teams, I don't care. I just want it to go the full seven games. Seven, exciting, well=played games with clear winners.