In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype.[3] When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. "Cliché" came to mean such a ready-made phrase. The word “cliché” by the way, cliche is french comes from the sound when the matrix is dropped into molten metal to make a printing plate.[4]Most such phrases were originally striking, but they lost their force through overuse.[5] In this connection, David Mason and John Frederick Nims cite the particularly harsh judgement of Salvador Dalí: "The first man to compare the flabby cheeks of a young woman to a rose was obviously a poet; the first to repeat it was possibly an idiot."[6]A spoken or written cliché is often a vivid depiction of an abstract matter that works by means of analogy and/or exaggeration. The picture used is usually drawn from everyday experience so that the recipient most probably can relate to the depiction by tentatively querying their reaction to what is conveyed in the picture. When used sparingly and deliberately, a cliché can be used to great poetic effect. However, cliché in writing is generally considered a mark of inexperience or unoriginality.
gonna cost ya
Wheel of Fortune reference, LDW.