Cars & Motorbikes Stars of the Golden era
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According to the Morgan Motor Company, the 4/4 is the longest running production vehicle in the world and has built up iconic status during that time. It’s still being built today.
Famous the world over for its unique blend of craft, heritage and pure driving experience, Morgan has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.
Morgan 4/4 is an automobile which has been produced by the Morgan Motor Company since 1936
The Morgan Motor Company is a British car manufacturer, founded in 1909 by Henry Frederick Stanley Morgan. The earliest cars were two-seat or four-seat three-wheelers, and were therefore considered to be cycle-cars.
Morgan was known between the wars for its rather eccentric twin-cylinder JAP motorcycle-engined three-wheelers. It was not until 1936 that Peter Morgan built his first four-wheeled car, the Morgan 4/4 (for its four-cylinder and four wheels). Since then, Morgans have hardly changed and have become cars that, even if fashion left behind, are veritable tour de forces in automotive production that allows the brand to chase its order books regardless of modernism.
For almost two decades during the 1950s and 1960s, North America took the greater bulk of Morgan production. Popularity in the UK and Europe had greatly fallen during that era. The era ended with the advent of the strong emission and structural laws. Luckily, the failure of the modern looking +4+ and the arrival of the powerful Plus 8 rekindled interest in the home market in the whole line.
In the US, a way was found to keep importing Morgans after 1974. From 1974 to 1992, all imported Morgans (of which 98% were Plus 8s) to the United States were converted to run on propane as fuel to pass the U.S. emissions regulations.