Well, the economics favor online over magazine. It cost a lot more money to cut a tree, transport log to mill, process the wood, transport and distribute finished product to print plant, transport and distribute to retailers, pay property, sales, federal, state, local and other taxes, pay rent of land/property, pay employees besides the owner, pay utilities for the retail outlet, pay for shoplifting and of course, pay for unexpected expenses. If I missed anything, I'm sure someone can fill in the blanks. Oh, usually retail has a 5% margin of profit to keep things going. OR, you can skip many of these steps by simply disturbing and annoying some electrons and dealing much more directly with the consumer and undercut the brick and mortar merchandiser. Like the Chinese curse says " May you live in interesting times " if you own a store. This may be tragic to many since I like to see and feel first hand what I'm purchasing.