Interesting, Palomine, because I thought it *was* Eurocentric. After all, he tries to explain why it was that Europe came to dominate the world. (I say it has to do with accidents of geography; I am willing to elaborate on that if you like)
Be that as it may....
The Compleat Gentleman: The Modern Man's Guide to Chivalry by Brad Miner. An entertaining look at what it means to be a "gentleman" in the 21st century, and a plea for the revival of the concept (if not gentlemen themselves). Lots of historical anecdotes from the "Age of Chivalry" and the Titanic, and references from everything from the Boy Scouts to Emily Post:
"Far more important than any dictum of mere etiquitte is the fundamental code of honor, without strict observance of which no man, no matter how 'polished', can be considered a gentleman." - Emily Post, Etiquitte, 1922.
rtpoe