REUBEN KLAMER (1922-2021)
After a dinner conversation with a toy company executive, Reuben Klamer caught the toy designing bug. He went to Milton Bradley with an idea for an "art center", which would combine a bunch of art things like crayons and finger paints. Alas, Milton Bradley was already working on one. What they needed was something to mark the company's upcoming centennial.
Klamer agreed to give it a shot, and was given access to the company's game & toy archive. There he spotted a copy of Mr. Milton Bradley's first big game, something called "The Checkered Game of Life". Klamer latched on to the idea, but took the stodgy and outdated game that attempted to teach ch1ldren How To Behave, and made it FUN.
TV host Art Linkletter was brought on to endorse the game, and TV spots pushed it heavily on Saturday morning and during family-oriented shows. The Game of Life was very nearly an instant success. It lent itself well to family game nights and, with all the different choices and the innovative spinner built into the board, it was a game that could be played many times over. Although criticized because the winner is the player with the most money at the end, and for being based more on luck than skill, Life shows no sign of slowing down.
Klamer would go on to design some 200 games and toys, as well as some TV props like Star Trek's phaser rifle. In addition to receiving a TAGIE (Toy & Game International Excellence) Lifetime Achievement Award from People of Play, Klamer was inducted into the Hasbro Inventor's Hall of Fame in 2000 and entered the Toy Industry Hall of Fame in 2005.
The Game of Life was inducted into the National Toy Hall of Fame in 2010.
As for why his creation has been such an enduring success, Klamer said: "It's met the test of time. In a test of time, it's obvious that it did it because of the game elements. The core elements of The Game of Life : decision making, dedication to the family, money-making and fun. Most of all, fun."