At a distance: Figure and posture.
Are they in proportion? Otherwise nice tits or a curvy bum on someone with spindly, boney-jointed limbs can be really unattractive. Attractive people look like all their body parts belong on the same person.
Is their posture good? Do they carry themselves with confidence? Good posture & an alert manner = v. attractive for me. The sexiest girl I know is 5'4" and a size 14-16, but carries herself like she belongs on the red carpet. What would be chubby on some becomes
hot on her.
Slumping is not sexy

Close up/FtF: Eyes and forehead, then lips.
A girl has to have some *life* in her eyes or she'll seem unattractive. I've met perfect 10s with DD boobs who just look dead inside when you look in their eyes. It's a *big* turn off talking to a girl who, even if paying you her full attention, looks like she's thinking about something else
(".........I like shoes.........").
Lips, thin or full, I'm not too fussed. But over-inflated collagen implant-looking lips are a _real_ turn off. There's a profound difference in my mind between sexy 'blowjob lips' and the horrors of 'goldfish gob'.
Forehead. Spotty, suburnt or booze reddened is singularly unattractive. Unless you have a 1-in-a-million medical condition there's no reason in this day and age for a spotty forehead in a grown woman. *bleugh!*