CHOCO TACO (1983-2022)“Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide,” Unilever, the parent company of Klondike, which made the Choco Taco, said in a statement to The Washington Post. “A necessary but unfortunate part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco.”
The Choco Taco was the answer to a simple question: What if ice cream was tacos? That kind of question makes perfect sense to a kid, and it must have been validating to think that some enlightened grown-ups at the food factory (or whatever) saw fit to answer it.
The Choco Taco was born in Philadelphia, where it was invented by a former Good Humor truck driver named Alan Drazen. At the time, chimichanga and fried ice cream slinger Chi-Chi’s was the country’s hot casual restaurant franchise, while the moment when salsa became more popular than ketchup was just a few years away. “Mexican food was the fastest-growing segment of the food industry, and the taco was the most recognizable shape,” says Drazen. That shape made for a whole different ice cream-eating experience. “When you eat a sugar cone, you generally eat the nuts, chocolate, and ice cream on the top, and then when you get to the cone, you’re [only] eating ice cream and cone,” Drazen says. “With the Choco Taco you’re getting the ice cream, cone, nuts, and chocolate with just about every bite.”
Over the years there have been multiple Choco Taco flavors, including Heath Bar, a generic toffee flavor, peanut butter, cookies-and-cream, strawberry, and yes, “fried ice cream,” though neither breading nor hot oil was involved. “That was a caramel, dulce de leche kind of flavor,” Drazen says.
There are some fans in high places that want it to come back. Senator Chris Murray (D-CT) tweeted: "Tomorrow I am introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos. Please call your Senator and demand they co-sponsor." And tech entrepreneur Alexis Ohanian also offered to be the Choco Taco’s white knight. “Dear @Unilever — I’d like to buy the rights to your Choco Taco and keep it from melting away from future generations’ childhoods,” he tweeted on Monday.
https://www.cnn.com/2022/07/25/business/choco-taco-discontinued/index.html