for now yes...
I've seen it happen over and over though...
suits & ties can find their way into any niche, and once they nest they multiply like crazy, and Orkin can't do anything about them. And next thing you know, you need a budweiser parking pass, and the flammable materials for the burning man have been brought to you by Sony, and the music is some generic crap that must be played 17 times a day on the radio contractually, and it's actually the "verizon wireless burning man event, keeping you connected" and if you call it anything else verizon will sue you for breaching their licensed title agreement.
have you never seen this sort of thing before?
if 100,000 people are going to burning man, I assure you, there are backroom corporate boardrooms brainstorming all day about how to break in on the action.